Customization is the key to expressing personality. In almost all situations and markets, we naturally look for something custom. This is because we want to feel unique and different from others.
In a similar way, companies want to appear different from the others. Especially when talking about branding or naming: uniqueness and ease of recognition are commercial and communication successes. That is also the reason why we use trademarks, graphic elements as a sign of our company that has a goal so that the company or organization is more easily recognized. If you are looking for signage services to make a good and unique sign for your company or business, you can get it at https://nordiksign.dk/.
Graphic and brand elements: symbols, logotypes, and letters
In a world where branding is rife, we have seen several graphic elements that make companies quickly recognized. When we talk about some of the most famous graphic elements for the brand identification process. The logo is the first thing you remember. A logo is a tool that represents a product, service, company or organization. A logo usually consists of symbols or graphic representations or other versions of a name.
Symbols are intuitive and simple images that represent a company. They can be figurative, association or abstract. The type of logo you choose must be easy to recognize, easy to remember and must be reproducible in a variety of sizes.
Logotypes, or word markers, represent a company by name (or its acronym) using only letters. The typography or logotype style must be unique and different from any homonym. and easy to read is the key to success.
When developing a corporate image of a company, in addition to the logo, you can include other graphic elements, such as 1 or 2 additional letters that can be used for various aspects of brand identity. In the past few years, there is a growing trend in large companies to design (or hire someone’s services) to create custom letters, rather than choosing existing ones.
Custom letters were first introduced a decade ago in the technology industry. The aim is to save money so that you don’t have to pay for an existing letter license. But now, choosing custom letters is not just to save money, but to do more with customization.
Understanding the difference between logotype and symbols can be your provision if you want to change your company logo or re-branding. To apply the logo you have to promotional material, immediately contact the best signage service for you.